When it comes to her face, Paris Hilton is all natural.
The 37-year-old entrepreneur, DJ and former reality star has said she has never gotten any type of cosmetic procedure, even minimally invasive ones like Botox. Her secret to ageless skin? “Stay out of the sun and always keep your skin hydrated,” Hilton told Page Six.
Another secret might be Paris Hilton Skincare, the star’s new beauty line. Following the launch of a limited-edition rosewater spray called Unicorn Mist last fall, Hilton unveiled an anti-aging line called ProD.N.A. in late June. The set includes a cleansing gel, “Lift and Firm” eye cream, face and décolletage cream and recovery serum, with prices ranging from $29 for the cleanser to $115 for the serum.
“After years of trying everything out there, I decided to look into creating my own line with all the ingredients that have worked to keep my skin healthy and looking great. I have always been into skin care and being all natural, so I wanted to create the perfect skincare line for anti-aging,” Hilton said.
“So many young girls are turning to cosmetic surgeries and invasive procedures, at an even younger age than before, and I want to help show them that there is a better way and it is possible to stay looking young and radiant without all of that,” she added.
Hilton also gets facials as often as possible. When home in Los Angeles, Hilton prefers treatments from Angela Nice, who uses the Paris Hilton Skincare line as well as her own formulations on clients. A signature facial with Nice costs $170, while a “red carpet facial” will set you back $240.
And despite the star’s penchant for all things pink and glittery, she insists her products are unisex. “Chris [Zylka, Hilton’s fiancé] has been using all of the formulations since we began development. He loves the line,” Hilton said. “I wanted to make [a range] for both men and women. At night before we go to bed, we have our skin care regimen and do it together!”
Hilton began formulating the brand in conjunction with a team of chemists and a business partner in late 2016. ProD.N.A. centers on a proprietary complex called GenoMatrix, which uses “powerful enzymes derived from marine microalgae and a complex of natural active ingredients,” according to the company website, to “penetrate deep within the layers of skin to support the body’s natural DNA repair mechanism to counteract the effects of aging from the inside out.”
Other ingredients include diamond powder, which “dramatically diminishes the appearance of shadows, pigmentations and discolorations by manipulating harsh light and reflecting a more flattering combination of blue and green light,” according to the site.
As for Hilton’s personal favorite product from the set? “The eye cream is my secret finishing touch to my regimen, especially after all my traveling and late-night DJ-ing,” she said.
Though this is Hilton’s first foray into skin care, she’s no stranger to the beauty business. The DJ also has a makeup collection, Paris Hilton Cosmetics, and just released her 24th scent for Paris Hilton Fragrances.