Ivanka Trump’s clothing and shoes company is folding, Page Six has exclusively learned.
Sources say that it will be shuttered “ASAP” and that staff have been informed that they’re being laid off.
In a statement to Page Six, Ivanka said, “When we first started this brand, no one could have predicted the success that we would achieve. After 17 months in Washington, I do not know when or if I will ever return to the business, but I do know that my focus for the foreseeable future will be the work I am doing here in Washington, so making this decision now is the only fair outcome for my team and partners.”
Since the inauguration of her father, President Donald Trump, her line of midpriced shoes, purses, clothes and accessories has been dropped by stores including Nordstrom, Neiman Marcus, Jet.com, DSW, Shoes.com, Belk, ShopStyle and Gilt, according to Business Insider. It was most recently jettisoned — in July 2018 — by Canadian chain Hudson’s Bay.
Nordstrom parted ways with the brand, which was launched in 2014, as far back as February 2017, citing “brand performance.”
“It’s just never recovered since she stepped away from the company,” said an insider.
Ivanka became an official White House staffer in April 2017.
She added that she is “beyond grateful for the work of our incredible team who has inspired so many women, each other and myself included. While we will not continue our mission together, I know that each of them will thrive in their next chapter.”
The company’s president, Abigail Klem, said, “I know that this was a very difficult decision for Ivanka and I am very grateful for the opportunity to have led such a talented and committed team. When faced with the most unique circumstances, the team displayed strength and optimism.”
The line is still available at Lord & Taylor, Dillards, Bloomingdales, Zappos, Amazon and Von Maur.