Did
Levi Johnston
‘s much-hyped shoot for Playgirl.com draw a feeble response?
“Nowhere near enough people paid the $19.95 [online fee] to cover
the reported $150,000 the fading brand paid the Alaskan hunk to go
rogue,” an insider told Popeater.com. Johnston’s handlers had
claimed he’d go nude in the spread, but he ended up wussing out. A
rep for Playgirl denies that the shoot was a bust, telling us,
“Between the hours of 1 a.m. and 3 a.m. the morning the shoot went
live on Playgirl.com, we had already surpassed all daily sign-up
records. For the amount we paid, not $150,000, we were astounded at
how well it has gone for us. In terms of sheer publicity, it has
been worth millions.”
Demand for Levi goes limp
