Mercedes released a recent teaser which claimed to show bombshell Kate Upton washing a car in slow motion. But she wasn’t …she was kind of just standing there.
Well, fans of the model might be disappointed again because in the new commercial that Upton touted via her Twitter last night, she’s in the spot for mere seconds for a red carpet scene. Yes, she looks glamorous but she’s gone before you know it.
The ad made room for its other talent though, featuring cameos from Usher, Willem Dafoe, and a shiny new Benz.
So why would Mercedes not want to utilize a bikini model’s obvious talent? Well, data shows that Upton was upstaging the actual product, the newest Mercedes-Benz CLA.
The Wall Street Journal has published data from research company Kontera Technologies Inc. that indicates Mercedes trending about 5.5 percent lower since launching the campaign for its coming CLA compact sedan.
Meanwhile, Upton has generated 20 percent more online buzz than she was before the ad began airing. So, while people may be talking about the ad, they’re not talking about the product, Kontera said.
Simply – sex sells, but it doesn’t sell cars.