Call it the silence of the glams.
The selfie-loving Kardashian/Jenner clan seems to be on a social media lockdown: They appear to have all but stopped posting on Twitter, Instagram and other platforms for the past 48 hours, leaving hundreds of millions of followers around the world bereft.
Except for a Tuesday night Instagram photo posting from Kylie Jenner — a bathing suit shot from her summer vacation — the usually nonstop product-plugging Kim Kardashian West and her sisters have been silent following a brazen robbery inside Kim’s Paris hotel.
For the Kardashians, promoting goods and services on social media, often in real time, is an important part of their business plan — helping Kim ring up earnings of $50 million a year and a net worth north of $150 million.
Burglars are said to have put a gun to Kim’s head before making off with her jewels, including a $4.5 million ring that she had shown off on Instagram, and her beloved phones.
It is not known whether the family has been told by Paris police to lie low until the crooks are caught.
The cops investigating the heist believe Kim’s social media postings didn’t help her security situation.
“It was really the celebrity who was targeted, with possessions that had been seen and noticed via social media, and it was these goods that the attackers targeted,” Johanna Primevert, chief spokeswoman for the Paris police department, told the AP.
Kim and her sisters collectively have roughly 350 million followers, including possible duplicates, on Instagram alone. On Twitter, the family has a 137 million fans.
The heist could give the Kardashian/Jenner clan a reason to rethink their entire social media strategy, and their current absence might give marketers reason for concern.
Kim promotes products including Hype Energy Drinks and her “Kim Kardashian Hollywood” video game. Kendall and Kylie have a line at Topshop and Sears, while Kendall alone promotes Calvin Klein and Mango brands. There’s also a “Kardashian Kids” line at Babies ‘R’ Us.
Abbey Klaassen, chief marketing officer at social media specialist 360i, would advise Kim and her kin to opt for so-called “latergrams” — posts that hit once the women are long gone from events.
“A social media reset could help them,” but “the Kardashian clan value is not tied up in real-time posting but their audience and engagement. Brands are moving away from doing real-time posts,” Klaassen said.
Indeed, the Kylie Jenner post was just that — about something that happened well in the past.
Mike Paul, who runs crisis p.r. agency Reputation Doctor, told The Post that the family’s social media silence might even work in their favor.
“We know it’s the Kardashians, so it’s probably going to turn into an opportunity for their brand. Kris might want to get involved with a security app,” Paul said.
Another source, familiar with branding strategy, believes the whole episode could even widen the family appeal. “This could make them more empathetic,” the source said.
“A lot of people don’t like them,” the source said. “People who hate her suddenly have a bit of empathy for her.”
When the sisters will return to social media is anyone’s guess. A Kim Kardashian rep didn’t immediately respond for comment.