Celebrity News

Selling Amar’e’s swagger

More details of Amar’e Stoudemire‘s new fashion line have emerged. We reported last week that the Knicks power forward is partnering with Rachel Roy for a line to launch next fall. Marc Beckman, president of Designers Management Agency, which brokered the deal between Stoudemire and Roy, says men’s clothing will likely come first. “Our goal is to build on his style and swagger in an authentic and believable way,” Beckman told us. “The early product range shall consist of men’s fragrance, made-to-measure tailored suits, and sportswear.” The collection will be for all guys, including big and tall athletes like 6-foot-8 Stoudemire. Women’s wear will come later. Roy, who met Stoudemire during September Fashion Week, already has an eponymous women’s collection and a lower-priced contemporary line, Rachel Rachel Roy.