Brad Pitt is adding wine mogul to his roles, which already include modern furniture designer and Frank Gehry collaborator.

He and Angelina Jolie bought French winery Miraval for $60 million in 2012 and have upped production from 5,800 cases in 2011 to 16,000, according to Wine Spectator’s June issue.

Pitt said of when he started, “The business model didn’t make sense to me…Let’s approach it like a film…let’s make something we can be proud of and all people can enjoy.”

In the cover story, Pitt says of working on the land around the original 13th-century monastery, “I’m a farmer now. I love learning about the land and which field is most suitable for which grape, the drama of September and October…I enjoy cleaning the forest and walking the land. [It is] the antithesis of the drive, the want, the need to get ahead indicative of life in Hollywood.”