Prince Lorenzo Borghese was treated more like a pauper at his own fashion week party Friday at the nightclub EVR.
The cosmetics heir and former star of “The Bachelor” brought a camera crew to the West 39th Street club to film six models at a tasting of his Rum Golf brand beer. The models pranced in wearing Rum Golf panama hats, but the upstairs room Borghese booked was already filled with an overflow crowd from the Boss Models party downstairs.
“The venue was in utter chaos. There were no tables for Lorenzo or his models,” a source said.
“Everything turned out to be okay, but it was a pain in the ass because it took an hour to clear the room,” Borghese told me.
“It took a lot of screaming on my part,” his publicist Anna Rothschild added. “You could say I wasn’t very happy. Not a great night.”
Borghese, whose ancestors include Pope Paul V and Napoleon’s sister Princess Pauline Bonaparte Borghese, is one of six single men whose day jobs and night lives are being featured in a show for Esquire TV set to premiere in April.
Besides the beer, Borghese is launching a line of men’s sportswear and skincare products.
The prince said the Rum Golf name was inspired by what men like. “It means having a good time with people you love, enjoying life with family and friends.” Or maybe some models.