Richie Rich is launching a new fashion label called Tabloid Hero — and his muse, Pamela Anderson, will be one of the first to wear it. The Heatherette designer said his first sportswear collection would feature a “Tabloid Hero” logo and would be worn by all his famous friends. He told us, “All my celebrity friends will be rocking it out. I spoke the other day to Fergie, who is dying to wear it. Pamela Anderson said the same thing. I am going to do the first infomercial with Kim Kardashian, who even though she has her own line, she says she will support me.”
Richie Rich launches his tabloid style
By
PageSix.com Staff
Published
March 11, 2010, 5:00 a.m. ET