Will Erin Wasson be entirely replaced as the face of Maybelline by newcomer Freja Beha Erichsen? Wasson has been the international spokesperson for the brand since 2002, but sources say her contract is up soon and may not be renewed. “Freja has already been doing some shoots that would have been earmarked for Erin,” says an insider. Other former faces of Maybelline include Christy Turlington, Jessica White and Julia Stegner. Charlotte Free was signed in April.
Damien Bertrand, the Global Brand President of Maybelline New York said in response, “There should be no mistake on the value we have for our relationship with Erin Wasson and her role as global brand ambassador for Maybelline New York. Her identity is synonymous with the Maybelline New York brand, and after 11 years we have no impending plans to change course. We look forward to many more new and exciting ventures together in the upcoming future.”