Kanye West is looking to put a new focus into his creative firm DONDA.
We hear the “Yeezus” rapper is looking to raise money from investors to fund the firm, which has produced album packaging, clothes and merchandise, including West’s top-selling “Air Yeezus” Nike sneakers and an upcoming collaboration with Adidas.
Sources tell us the fashion-obsessed rapper is particularly keen on expanding his fledgling clothing line. West announced earlier this week he struck a partnership with Jay Z’s Roc Nation to manage all of DONDA’s music ventures.
Sources say this is just a step toward West becoming more of a “Jay Z-style mogul.”
A West rep didn’t get back to us.