Target’s launch for its collaboration Phillip Lim was a private shopping party with goods lining the wall of Spring Studio Thursday night.

VIP guests included Jessica Alba, Solange Knowles, and 6-foot-2 Maria Sharapova, who was guided by diminutive staffers.

While shoppers clamored for the clothes, actor Emile Hirsch played it cool by puffing on an e-cigarette, about which he said, “It’s good because it’s OK indoors. It’s healthy.” After a pause, he asked, “Is it healthy?”