There’s a new publicity organ for models in town. Former Elite marketing director Ryan Brown and Chandelier Creative’s Lorenzo Martone (who’s engaged to designer Marc Jacobs) are joining forces to launch ARC NY, a boutique talent p.r. agency for catwalkers. “Our goal is to build equity around the girls’ personality,” they told us, adding that they’ll specialize in helping models branch out into fields such as acting, singing and developing product lines. Their roster will include Lydia Hearst, Victoria’s Secret stunner Alessandra Ambrosio, Sports Illustrated model Fernanda Motta, fruit heiress Julie Henderson and Sean Penn‘s girlfriend, Jessica White. As for Martone’s rumored impending union with Jacobs, he says, “We are getting married, we’re just waiting for the holidays. Who wants to get married during a busy season like this? I don’t want my friends having to use their lunch break to get me gifts.”