Justin Timberlake and restaurant partners Trace Ayala and Eytan Sugarman will open the second outpost of their Memphis-style barbecue joint, Southern Hospitality, at Ninth Avenue and 45th Street in Hell’s Kitchen. The two-level eatery and lounge will be twice the size of the original on Second Avenue at 76th. Investors in the new location include MTV founding father Bob Pittman and OneRepublic lead singer Ryan Tedder. Online oenophile Gary Vaynerchuk will preside over the wine list.
Southern Hospitality to open second outpost in Hell’s Kitchen
