Celebrity News

Diddy to launch new fragrance with Parlux

Sean Combs flipped the switch on his new music channel, Revolt, Monday night, but he’s also struck a sweet deal with fragrance company Parlux to launch a new scent next year.

Combs in 2006 partnered with Estée Lauder on his Unforgivable brand. It was considered one of the first of the blockbuster celeb fragrances, racking up $100 million in sales. But that deal expired last year, and sources tell us he and Parlux, which produces scents for Rihanna, Jay Z, Kenneth Cole and Paris Hilton, are in the final stages of a deal for a new fragrance next year.

An Estée Lauder rep told us: “We have mutually agreed to exit [Combs’] Sean John brand from distribution; we . . . wish him the best in his future endeavors.”