DirecTV has found a surefire way to sell satellite TV packages — by featuring a nearly naked Kate Upton.
Upton appears in a new 23-second commercial for the brand. But rather than show her indoors watching television, the company placed her on a white sand beach in a tiny blue bikini.
As the Sports Illustrated Swimsuit Issue covergirl tosses hear beachy blonde hair, she coos, “Go get DirecTV. Right now.”
A moment later, she adds, “I’ll wait.”
Upton doesn’t need to speak any more in the ad, instead posing seductively in the sand and against a palm tree. She teasingly peers out from behind the tree, soon disappearing behind the trunk as DirecTV’s logo materializes.
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While DirecTV has tried in the past to attract viewers by sponsoring three seasons of the show “Friday Night Lights,” this latest approach is far more direct.
And it’s hardly Upton’s first sexy television spot. The model also stunned in a commercial for Carl’s Jr. and Hardees restaurants, stripping off her clothes in a drive-in movie theater while eating a Southwest Patty Melt.