Celebrity News

James Bond ditching the Martini ‘shaken, not stirred’ for Heineken

James Bond may no longer be ordering his signature Martini, “shaken, not stirred.” Reports say Bond is switching to Heineken.

Ad Age reports that Daniel Craig will reach for a Heineken rather than his trademark cocktail in a scene from the upcoming Bond movie “Skyfall,” thanks to a deal Heineken USA has struck with the spy film franchise.

Craig will additionally star in a commercial for the brew to run globally, created by Wieden & Kennedy Amsterdam with “Skyfall” director Sam Mendes serving as a consultant. Craig will also appear as Bond on special packaging for the beer.

Heineken USA chief marketing officer Lesya Lysyj told the trade paper: “[James Bond] is a perfect fit for us. [He is] the epitome of the man of the world.”

While it’s hard to imagine suave Bond as a beer swiller, Craig himself might be happy with the substitution. While filming “Casino Royale,” he said of his usual cocktail, “I’ve tried about 10 of them. They’re knockout … I ended up on the floor.”

Bond fans also got another piece of news about the upcoming film today.

The Hollywood Reporter revealed that Craig will appear as James Bond during the opening ceremony of the 2012 Summer Olympics in London. The showbiz trade reports that Craig will star in a short film called “The Arrival” to play during the games’ opening night. In the short, to be directed by Danny Boyle of “Slumdog Millionaire” fame, Bond will get his orders at Buckingham Palace then rush to a waiting helicopter. He will then parachute live into the Olympic Stadium.

The actor reportedly received an invitation to Buckingham Palace to shoot the film from Queen Elizabeth II herself, who’s rumored to be making a cameo in the film.

This years marks the 50th anniversary of the James Bond film franchise.