London Fog is the latest in a long line of luxury brand campaigns that Gisele Bundchen has fronted, but this marks the first time the supermodel has shot a campaign while pregnant!
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“Nobody is sexier or more beautiful than Gisele Bundchen in nothing but a London Fog trench coat, even with her visible baby bump,” said Dari Marder, Chief Marketing Officer of London Fog.
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But out of respect for Gisele, the company erased any signs of her baby! “Although Gisele was photographed while pregnant, most of the shots have been retouched to respect her privacy during this wonderful and personal time in her life,” Marder said.
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When asked why Gisele and London Fog were such a good fit, Marder said, “This London Fog campaign features a classic portrait of Gisele in an iconic London Fog trench; it is a very fitting image for this timeless brand.”
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Although it is removed from the final shots, Gisele was as demure as possible during the actual shoot donning a thong.
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London Fog’s Fall 2009 campaign will debut in magazines and outdoor billboards this October.
