Beyoncé and Jay-Z have filed an application to patent the name of their daughter, Blue Ivy Carter.
According to the Washington Post, the megastar parents filed paperwork with the US Patent and Trademark Office on Jan. 26 to trademark their daughter’s name, both to use should they choose to release a line of products bearing the name in the future and to prevent others from profiting off the name they selected for their first child.
BLUE IVY CARTER YOUNGEST EVER ON THE BILLBOARD CHART
While the move might seem strange outside of the celebrity realm, the newspaper reports that this was actually a good move. After all, Blue Ivy Carter had multiple users tweeting as her before she was even born. When Beyoncé and Jay-Z filed their patent request, the Patent Office had already received two applications including the name — one from a fashion designer looking to trademark “Blue Ivy Carter NYC” just four days after the child’s birth and another nine days later looking to patent “Blue Ivy Carter Glory IV” for a fragrance. The patent office denied both filings, as consumers would believe them to be endorsed by Carter’s parents, who are hip hop royalty.
However, there is one company that secured a patent for the name earlier this year. A clothing shop in Sturgeon Bay, Wisc., was issued a trademark for the name “Blue Ivy” in August 2011, before it was even known that Beyoncé was pregnant.
Experts tell the newspaper that it is almost certain Beyoncé and Jay-Z’s will have their patent request approved, as parents are legally allowed to trademark their children’s name.
It also isn’t out of the question that Beyoncé and Jay-Z would market merchandise under their child’s name. After all, Jay-Z did release the track “Glory” a day after his daughter’s birth. By including her cooing on the track, Blue Ivy Carter become the youngest person ever on the Billboard chart.