First, protestors targeted the one percent. Now, they have their eye on just one — Kim Kardashian.
A California group calling itself the Courage Campaign has released an ad targeting Kardashian, arguing that the reality TV star needs to pay more in taxes. The television ad, and accompanying website TaxKimK.com, attempt to gain support for a November ballot initiative that calls for increasing taxes for California’s wealthiest citizens by 3 to 5 percent. Proponents of the initiative claim this will generate an estimated $6 billion for the state’s government.
The ad begins with a clip of Kardashian saying, “Being on TV has changed my life, because you get lots of free stuff.”
After a montage of Kardashian images, the campaign alleges, “Kim Kardashian made $12 million in 2010!” The ad stacks this up against the average “Middle-Class Californian,” who made $47,000. The ad alleges that while Kardashian’s tax rate was 10.3% — just one percent higher than the tax rate for average citizens.
“Ask Kim to support the Millionaires Tax of 2012,” the ad concludes. “Not everyone was born a Kardashian, but we all need to pay our fair share.”