Kelly Rowland isn’t going to lie, she misses girl groups.
“There’s been so many artists — and there’s nothing wrong with it — who want to be solo,” the former Destiny’s Child member told BET’s President of Programing Stephen Hill at South by Southhwest on Saturday afternoon.
“It’s what we’re used to right now. And like I said, there’s nothing wrong with it. But I think it’s time for another generation to see women coming together. I think it’s time for another generation to see camaraderie. I think it’s time for another generation to hear voices together. To hear the power of it, how exciting it is. How it’s a force on stage. That is something that is missed. Hell, I miss it.”
That’s why Rowland, 35, is launching the new reality series, “Chasing Destiny,” in which she puts the lessons she learned as a member of Destiny’s Child to use in finding the next big girl group.
While Rowland didn’t go into too much detail about the 10-episode series, she did talk about what the women in a girl group must possess if they want to succeed.
“Confidence. They better be able to sing their butts off — and these girls can sing their faces off. And work ethic. I think the difference between Destiny’s Child and anyone else, we just outworked everybody,” she said.
And while this group may not turn out to be the next Destiny’s Child, Rowland hopes they’ll remind people just how important girl groups.
“It’s the power of females,” Rowland said. “It’s the power of females coming together. And I think its a culture that’s missed. That’s the main reason why I felt there was a void in the market place. Yes, we have Fifth Harmony, yes, we have Little Mix, but that’s two. When we were coming up there was En Vogue, Jade, Xscape, Spice Girls, Dixie Chicks. Girl groups of all genres.”
“Chasing Destiny” premieres on BET on April 5.