The father of MTV is at it again. We hear that ex AOL-Time Warner honcho Bob Pittman is slated to launch his new digital venture, PureWow.com, at the end of the summer. Pittman’s partners on the site, which will target the crossover between Gen X and Baby Boomer females, include Whoopi Goldberg, Lesley Stahl, Candice Bergen and Lily Tomlin. Pittman has brought on former Goldman Sachs banker Ryan Harwood to lead the way with an editorial team of women. We hear they’re planning a launch party after Fashion Week in September.