Howard Rubenstein, president and founder of Rubenstein Associates, was inducted into PR News’ PR People Hall of Fame on Tuesday. Rubenstein, who launched his company nearly 60 years ago and now co-runs it with his son Steven, told the National Press Club in Washington, DC, that his dad, Herald Tribune reporter Sam, gave him the best advice. “He said, ‘Draw an ethical line in the sand and don’t cross it. Doing the right thing is good business.’ ” Also honored: Burson-Marsteller’s Harold Burson and Ketchum’s Ray Kotcher.